Rihanna: Gucci’s Girl

Rihanna is much more than simply the face of Gucci’s new UNICEF Campaign. The leggy Barbados singer is a staunch supporter of UNICEF. She and Gucci Creative Director Frida Giannini will light the UNICEF Snowflake at Grand Army Plaza in New York City tomorrow night. The UNICEF Snowflake is the largest outdoor chandelier, adorned with 16,000 Baccarat crystal prisms. Ne-Yo will perform live during the ceremony before Rihanna and Frida flip the switch to illuminate the Snowflake, signifying the beginning of the gift-giving season.

Following the lighting is a cocktail party in the Gucci 5th Avenue flagship store to celebrate the launch of the 4th annual Gucci Campaign to Benefit UNICEF which continues to support education, healthcare, protection, and clean water programs for orphans and children affected by HIV/AIDS in sub-Saharan Africa.

For this year’s initiative, Giannini has designed a special white version of the Tattoo Heart Collection. Gucci will donate 25 percent of sales from this dedicated collection in Gucci stores in over 20 countries from November 19, 2008 through January 31, 2009.

As well, Rihanna and Giannini have documented their progress up to launching the campaign and here is a teaser.